DriveU – TV Series Campaign

Client

DriveU is a chauffeur service company that offers drivers for your car for nominal rates. Their audiences are mostly upmarket women and men, largely between the ages of 28 and 45.

Brief

Reach out to newer and younger audiences and build app awareness.

Objective

Create brand awareness by leveraging personal choices and preferences and tie it up with services.

Solution

Use popular pop culture nuances to showcase relatable/common occurrences. We picked a list of TV series which are most popular among the targeted audience age group. We developed content and illustrations with a play on dialogues, plot and other references, to involve users and connect it back to what they’ve known and what they have loved with real life scenarios and service solutions.

Execution