Campaign
Now, that’s a lot of Biryani! How a F&B brand reached out to serve their customer online
Paradise Biryani
Brief
Increase footfalls to the restaurant and engage audiences across platforms.
Solution
A campaign that leverages the biggest festival in India; The IPL tournament! Which fans can celebrate at the restaurants with their friends and family and can win exciting year-long free biryani vouchers to celebrate great biryani.
Campaign
An integrated campaign that drove users to take pictures at the restaurant and share their love for the World Cup along with a campaign hashtag #WorldCupWithParadise! Every week 10 entries that shared amazing stories and got great love from social media won free biryani for the whole year!
Results
An online and offline integration campaign that leveraged influencers too. The campaign interaction was largely supported through the contest which asked for user picture entries, which saw over 1500 entries from locations all over the country and reached over 4.5L users.
