Creating a complete ecosystem for candidates and recruiters

Client

Rock Interview

Objective

• Build a database of relevant profiles
• Database of IT profiles in the junior level titles across technologies
• Increase paid users for mock interviews

Challenge

Website still at nascent stage, was undergoing a full revamp – presently not optimal for generating leads

Solution

Lead generation campaign with bite-sized bait followed by nurture campaign across different touch points

• Developed slide decks as lead bait (broad IT industry)
• Lead gen programs across LinkedIn, FB & Twitter with build in form-fill
• Lead nurture program w/ custom messaging (niche IT)

Results

Generated 8x times the existing paid users for mock interviews with just a 2x increase from the existing budget